# Lawfirm AI—5-Email Cold Drip

Target ICP: Managing partners, practice managers, and case coordinators at small-to-mid legal practices (10-50 attorneys).

## Email 1: Intake Bottleneck (Day 0)
**Subject:** Your intake is costing you cases

Most law firms lose 30% of inbound leads before intake even starts. A prospect calls, gets voicemail, tries email, waits 18 hours. By then they've called the firm next door.

Lawfirm AI captures every intake conversation—voice or chat—and files a brief into your CRM the same minute. No transcription delay. No data entry. One attorney told us: I got back 5 hours a week.

Take a 10-minute walkthrough: [link to demo]

Wes

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## Email 2: Case Routing Friction (Day 2)
**Subject:** Where does this case actually go?

After intake, someone has to read the 3-paragraph transcript, figure out which practice group owns it, and route it. That's another 30 minutes gone.

Lawfirm AI reads intake, auto-tags practice area, liability, statute of limitations, and flags conflicts—all in the brief, ready for assignment. One partner said the routing step went from "takes a human" to "is already done."

See how it works: [link]

Wes

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## Email 3: Social Proof / Handle Objection (Day 5)
**Subject:** How other firms handle 200+ intakes/month

You probably generate 100+ inbound inquiries a month. Maybe half make it to a real conversation. Of those, maybe half convert.

Firms using Lawfirm AI went from 40% intake-to-assignment to 68% because nothing falls through the cracks. A case brief is filed by the time the prospect hangs up. Your partner sees it before lunch.

Read how [firm name] cut intake admin by 50%: [link to case study]

Wes

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## Email 4: Workflow Fit / Safety (Day 7)
**Subject:** HIPAA-ready, no integration needed

One thing law firms worry about: security. We host on AWS, sign DPAs, don't store transcripts longer than 30 days unless you request it.

Installs in 5 minutes. No API. No new vendor logins for your team. Intake calls route to a phone number. AI listens. Brief lands in Clio/NetDocuments/Lexis. Done.

Security checklist: [link]

Wes

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## Email 5: Close / Try (Day 10)
**Subject:** Get the first case brief free

I'll unlock a 14-day trial. Use it with your next 5-10 intakes, no card on file. You'll see exactly how much time your team gets back—and how many cases you stop leaking.

Start here: [link to signup]

Done,
Wes